RJ Home Services · Round 2
Twelve homepages. Pick the one that feels like RJ.
Each concept is a different direction, from warm and family-first to bold and loud. Tap a card to open the full homepage, then use "All concepts" at the top to come back. Tell us which one (or which parts of a few) feel right and we'll build from there.
- Prev and Next at the top of every page
- Every page works on a phone
- Real photos, offers and reviews from RJ
Your round 1 feedback, applied to all twelve
- No emergency or 24/7 messaging. Same-day appointments, Saturday hours and business-hours phone instead.
- No sideways text anywhere.
- 500+ Google reviews, with the Google logo.
- The lightning bolt is the real elongated bolt from the logo and the trucks.
- Service area headlines Fredericksburg, Stafford, Spotsylvania, Warrenton, Culpeper and Gainesville. Orange, Louisa and the far towns are out.
- RJ Way Plan at $165/yr, plus the Generator Maintenance Plan at $395/yr.
- 10% off for military, first responders, educators and seniors.
- $150 off EV charger installation and $500 off a panel change.
- Financing: multiple finance companies, plus the Premier Program.
- "We accept" sits next to the card logos, with the Virginia Class A Contractor licence.
- Every button goes somewhere: call, or straight to the booking form.
- Old team photo removed. A spot is held for the new one.
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01ConceptFamily Table
Warm, light and owner-first. Rich and Jake up front, a letter from the owners and the P.A.C.T. values.
Signature move"What's going on at home?" Pick Water, Drains, Power or Generator, see the common jobs, book one.
Open homepage → -
02ConceptVan Wrap
The van livery becomes the website: gold front, green swoosh, angled cuts, and the van driving into the hero.
Signature move"Book the van". Pick a day and a time window and watch the van head to your house.
Open homepage → -
03ConceptTwo Trades
Clean Swiss layout split down the middle: Water with the drop, Power with the bolt.
Signature moveA Water / Both / Power switch that changes the services, offers and answers to your trade.
Open homepage → -
04ConceptCoupon Book
Offers first. RJ's real coupons fanned across the hero in a clean retro-print style.
Signature move"Clip it". Clip the coupons you want and they ride along with your booking.
Open homepage → -
05ConceptPower Ready
A generator product-launch page built on RJ's own install photos, with the Premier Program front and centre.
Signature moveA three-question backup power picker that recommends a setup and books a sizing visit.
Open homepage → -
06ConceptHome Turf
Local first. A hand-drawn road map of RJ's six core towns with road-sign styling throughout.
Signature move"Pick your town". The headline, map and form all switch to your town.
Open homepage → -
07ConceptThe Club
Membership-led and premium. The RJ Way Plan sold like a members card, in black, gold and white.
Signature moveA plan builder: Home ($165/yr) or Home + Generator ($395/yr), with a live summary and Join.
Open homepage → -
08ConceptReview Wall
Social proof first. A giant real review as the headline and a wall of RJ's Google reviews.
Signature move"Find a review like your job". Filter the wall, then book the same kind of job.
Open homepage → -
09ConceptBento Board
An app-style dashboard of tiles: call, open hours, offers, plan, reviews and towns all above the fold.
Signature moveA live "Open now" tile from RJ's real hours, and tiles that open in place.
Open homepage → -
10ConceptHouse Blueprint
Technical drawing style. A cutaway of a house showing every pipe, drain and wire RJ works on.
Signature moveTap a numbered point in the house to see what RJ does there, the matching offer, and book it.
Open homepage → -
11ConceptHome Team
The loud one. A sports-campaign look with jersey numbers, a scoreboard and a roster.
Signature move"Pick your play". Four big cards flip over to show the top jobs and book them.
Open homepage → -
12ConceptQuiet Premium
Calm and high-end, like an architecture studio. Lots of white, thin rules and big photography.
Signature moveA two-step concierge request card right in the hero.
Open homepage →